Sustainability Ambassadors (2019-20)
Centre for Responsible Business (CRB) continued its partnership with Roundtable for Sustainable Palm Oil (RSPO) in India and thrived to promote uptake of certified sustainable palm oil across industries and building awareness across organisations. In addition to the few activities from 2018, the year 2019 saw the following activities being undertaken in continuation of this ongoing partnership. CRB and RSPOagreed to undertake these activities to bolster this partnership for achieving the above-mentioned goal.
In addition to further consolidating activities already being undertaken by the two organisations, the partnership between 2019-20 identified these additional activities:
Engagement with Sustainability Ambassadors (industry and organisations)
The aim of these interactions were to understand the nature and volume of use of palm oil;awareness/understanding (including technical elements) of certified sustainable palm oil (specifically RSPO); understand challenges in uptake/use of palm oil and to identify possible pathways for businesses to initiate strategic thinking and movement
Media plays a critical role in creating awareness and sensitizing businesses, consumers and other stakeholders about ‘businesses with purpose’ and promoting its uptake.Recognizing the importance of media, a webinar was organized on the theme “Businesseswith Purpose Future-Proofing Businesses in a Post COVID-19 World” by CRB, RSPO andWWF-India on 16th April 2020. The Webinar aimed to reflect on the critical need for sustainable growth, adoption of an inclusive, economic, social and environmental sustainability model for future-proofing businesses post the pandemic along with raise awareness about sustainable consumption and production (SDG12) in India and initiate the necessary call to action
Youth Fellowship for Sustainable Palm (Y4S)
CRB in consultation with RSPOdesigned and conceptualized a Youth Fellowship forSustainable Palm Oil (YfS).The objective of this programme rolled out in early 2020 has been to offer one of its kind opportunities to youth to take charge by engaging and shaping the sustainability/SDG agenda based on their own ideas and actions. The certificate fellowship pursues to engage youth specifically on SDG 12 (responsible production and consumption) and SDG 13 (climateaction). 4 candidates have been shortlisted as fellows. They are now being mentored by sustainability practitioners on theirideas/actions relating them specifically to SDG12 and SDG13
Multi stakeholder Awareness and Dialogues RSPO was the lead partner for CRB’s 6th Annual Conference onSustainability – India Sustainability Standard 2019 which was organized in Delhi fromNovember 20-22, 2019. RSPO also led two sessions on the second day of the conference which were
Market Transformation towards Sustainable Palm Oil in India, a plenary session comprising CEOs and COOs of 5 major FMCGs and Industries. Mr. Darrel Webber,Ex- CEO, RSPO was a panellist in this session
Sustainable Palm Oil Dialogue in India which also convened I-SPOC ( http://www.indiaspoc.org/ ) members (SecondMembers Meeting)together with other industry stakeholders to highlight key activities under three thematic areas – government policy; supply chain and end consumer issues
Sustainability Ambassadors (2018-19)
Roundtable on Sustainable Palm Oil (RSPO) and Centre for Responsible Business (CRB) came together in mid-2018 through a partnership to examine the challenges/opportunities for uptake of sustainable palm oil in India and to raise the ante on the need and benefits from a transition towards the same. It was evident from the research undertaken earlier by CRB and others on the subject, that focusing on the FMCG sector (given its influence on the supply chain) could help create the demand for sustainable palm oil.
Over the course of the project, CRB focused on identifying ‘sustainability ambassadors’ among FMCG companies in India. This was done through continuous engagement with them to understand the challenges to/opportunities from better uptake of sustainable palm oil. Simultaneously, CRB and RSPO also worked on creating an ‘India story’ on sustainable palm oil by using social and traditional media to start enhancing the visibility and wider understanding on the subject.
By the end of the project timeline, CRB had managed to do the following :
Created the ‘India story’ on Responsible shopping (awareness among consumers about products using certified sustainable palm oil)
Enhanced visibility through Social Media to highlight the need/benefits from transition towards sustainable palm in India
Development and dissemination of IEC related to the ‘India story’ highlighting Responsible shopping
Initiated discussions, interactions and meetings with journalists from both Hindi and English press for engaging on the subject of sustainable palm oil
Created Champions: Sustainability Ambassadors